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randstad employer brand research 2022.

The Randstad Employer Brand Research 2022 country report, India is a representative employer brand research based on perceptions of the general audience.  It is an independent survey with nearly 163,000 respondents and 5,944 companies surveyed worldwide, optimizing over 22 years of successful employer branding insights.

 

 

 

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few key highlights.

 

Work-life balance, attractive salary benefits and a good reputation continue to be the top three most important drivers of employees when choosing an employer event in 2023.

Current employers in India are rated high on good reputation & work-life balance. Clearly, they are performing relatively well in in line with the image of an ideal employer. Salary & benefits remains an area of improvement for employers 

Employees in India consider non-material benefits equally as important as material benefits. 82% find non-material benefits to be (very) important when choosing one employer over the other  vis-a-vis 85% in the case of material benefits which is rated just slightly higher.

Auto & auto components followed by IT, telecom & ITES; FMCG, Durables, Retail, E-commerce; Energy & Infrastructure are the top performing sectors of India by attractiveness this year.